The Benefits of Hiring a Marketing Expert

book marketing Apr 08, 2023
The benefits of hiring a book marketing manager

You’ve poured your heart and soul into writing your book, but now what? How do you get the word out to potential readers? It can be difficult to know where to start when it comes to marketing your book, which is why more and more authors are turning to book marketing experts for help. But why hire an expert over doing it yourself? Let’s look at some of the benefits of hiring a professional in the book marketing industry.


A Professional Network and Knowledge Base

Book marketing experts understand the industry inside and out. They have a network of professionals they can reach out to, including publicists, agents, editors, journalists, bookstore owners, librarians and more. A good book marketing expert will also be up-to-date on all the latest trends in the publishing world so they can help you make decisions that will best promote your work. 

The Ability to Reach Your Audience

This is perhaps one of the most important reasons for hiring a book marketing expert; they have specialized knowledge that allows them to craft campaigns specifically tailored towards reaching your target audience. They know how to use digital tools like social media and email campaigns effectively; something that may take an individual author weeks or months to learn.  They also know how to create content that resonates with readers so that they will be more likely to pick up your book.

Time Management

Marketing requires time and energy—something many authors don’t have much of after writing their book! A book marketing expert helps you save time by taking care of the promotional aspects quickly and efficiently so you can focus on other things. They can also work with other members of your team, such as editors or illustrators, in order to create a comprehensive plan for promoting your book before it’s even published—which ultimately leads to better results once it hits shelves.                                        

My Experience

 When I launched my first book in 2021, I knew absolutely nothing about how to market my book. I was naïve enough to think that if I wrote it, readers would come. I couldn't have been more wrong. After I published, I watched my sales drop down to zero and stay there for months. I knew my book deserved better. It was then that I started to research marketing. I hired a company to write a marketing plan for me and then I started studying marketing in my university classes. 

Fast forward two years and I am now a best selling author of two books in completely different genres. Which is what led me down the path of creating the Best Seller Bootcamp. My extensive research and pride when it comes to my marketing success has brought me here and it was all thanks to my willingness to admit that I didn't know everything.  


Hiring a professional in the field of book marketing is essential if you want your work to be seen by as many people as possible. With their knowledge and expertise on how best reach potential readers through various channels like social media or email campaigns, they can help increase visibility for your work while saving you valuable time and energy in the process. If you’re serious about getting your name out there as an author, hiring a qualified expert is one of the best ways to ensure success!

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